UFC GYM — Membership Marketing

UFC GYM arrived in the UAE with global brand recognition but needed local reach: memberships sold not one by one, but through the organizations where people already work. Idrak was engaged to market and promote club memberships across government and private departments.

We designed a corporate outreach program built on Idrak's network — the same government relationships behind our awareness workshops for six agencies and 800 employees — presenting membership packages directly to HR and wellness decision-makers.

The campaign paired tiered corporate offers with on-site presentations and open days, making the first visit effortless for employees and the business case obvious for their departments.

The engagement demonstrates the commercial side of Idrak's expertise: memberships, designed and marketed to standards, backed by a client base most agencies cannot reach.